The Orioles have named Scott Lewis as the club’s Vice President of Strategy & Analytics. Lewis will oversee the club’s centralized department of research, business intelligence, analysis, and data management, enhancing internal research functions and aiding the club’s relationships with partners as well as fans.
Focusing on applying sports-specific and general business analytics principles to all areas of the company, Lewis will develop data-driven solutions to benefit club revenue generation, operations, and each of the club’s research and development departments, including ticketing and corporate partnerships, and marketing and ballpark fan experience, while implementing best analytical technology practices company-wide.
“The club welcomes Scott to our talented Camden Yards team as we continue development of best practices in analytics and data management for use both between and outside the lines,” said John Angelkos, Orioles Executive Vice President. “Focusing our multiple venue, media, and community platforms to obtain the greatest outreach and most reliable research output possible begins with reinvesting now in the identification and use of technology in all areas of the club’s operations.”
Lewis previously managed and developed analytics, customer relationship management, and data warehousing strategies for Major League Soccer and Major League Baseball teams, as well as in the National Basketball Association’s league office.
Lewis has served as an Adjunct Professor at George Washington University in Washington, D.C. since 2012 and taught in Georgetown University’s (Washington, D.C.) Graduate Sports Information Management program from 2010-2017.
Lewis earned his Bachelor of Arts in Political Science from University of California - Los Angeles, and his MBA from Duke University (N.C.).