With next Sunday's Ravens-Bengals game holding playoff implications for both teams involved, the NFL has decided to flex the AFC North contest to a 4:15 p.m. start.
The game was originally scheduled to kick off at 1 p.m.
The Ravens can secure their first division title since 2006 with a win at Cincinnati, and a victory would also give them a clean sweep of their division foes this season.
Cincinnati, meanwhile, can clinch a Wild Card spot with a win on Sunday.
The other AFC North battle next Sunday, Steelers-Browns, has also been flexed to a 4:15 p.m. start.