Since 2006, the Baltimore-Washington cable provider has carried MASN
Opening day for Major League Baseball is Thursday, April 1
MASN, the exclusive television home of Baltimore Orioles and Washington Nationals baseball, announced a multiyear agreement with Cox, one of the region’s larger cable TV distributors, to continue carrying the regional sports network on their systems effective immediately.
Opening day for both Major League Baseball teams is Thursday, April 1: the Orioles visit the Boston Red Sox at 2:05 p.m. and the Nationals host the New York Mets at 7:09 p.m.
“MASN is proud of our fifteen-plus year partnership with Cox and with all of our affiliates, who help bring the excitement of more than 300 Nationals and Orioles baseball games into living rooms throughout the mid-Atlantic,” said MASN Senior Vice President John McGuinness. “As the television home of both a National League and an American League team, MASN carries more professional games than virtually any other regional sports network in the country, and showcases the exciting AL East and NL East divisions.”
MASN’s coverage of every available Nationals and Orioles game means the network will showcase more than 300 live MLB events this season, so fans can watch every team in Major League Baseball and dozens of matchups with the highly-valued AL East, featuring the Yankees, Red Sox, Blue Jays, and Rays, as well as the equally exciting NL East, with the Mets, Phillies, Braves, and Marlins. Combining exclusive pre- and post-game shows for every game, the total MLB programming on MASN is over 600 events annually, as the network dominates the summer primetime television schedule from April through early October. MASN also carries a robust slate of more than 175 NCAA Division I football and basketball featuring the perennial powerhouse ACC and local teams such as Virginia, Virginia Tech, VCU, Richmond to name just a few.
During the Covid-shortened 2020 campaign, the 60-game schedule was delivered by a partnership that included Major League Baseball, the Orioles and Nationals, MASN, and Comcast.
As further evidence of the enthusiasm for live, local professional baseball, MLB viewership for the 2020 season was up dramatically across virtually every key demographic segment, with the most highly sought-after younger P18-34 (+53%), P18-49 (+31%) and P25-54 (+16%) demos leading the way. The growth RSN’s are experiencing is impressive in their own right but when compared to overall broadcast television consumption, which conversely is down 24% year-over-year, the value oflive, local, home team sports programming regional sports networks deliver is indisputable. Broadcast stations and cable networks simply cannot provide the sustained level of engagement RSN’s deliver.
While there had been talk over the winter of a possible delayed start for the 2021 season, MLB and the MLB Players Union recently announced they would begin the season as planned, with Opening Day slotted for Thursday, April 1st. MLB is playing 15 Opening Day games on April 1st, marking the first time since 1968 that every team plays its first game on the same day.
MASN proudly partners with Cox and 23 other cable, satellite, telco and digital distributors who reach 17 Nielsen markets in MASN’s seven-state exclusive home television territory from Harrisburg, Pennsylvania through to Charlotte, North Carolina. More than 75 million American households receive a traditional TV bundle from distributors like Cox.