If you have tickets to Sunday night's game against the Steelers, you'll be getting a little more for the price of admission. The Baltimore Ravens and Under Armour will provide over 71,000 fans with purple and white rally towels as they walk through the gates of M&T Bank Stadium.
According to the press release, Ravens vice president of corporate sales and partnerships Mark Burnett said, "Our fans are committed and exceptionally passionate. It's important that every fan who attends the game gets a towel and displays it proudly."
This promotion will hopefully drown out the waving of the Steelers' "Terrible Towel." With close to 71,000 white towels waving in the air it will be impossible to see the yellow flags scattered throughout the stadium.
On these white and purple towels are a picture of the Ravens' logo above Under Armour's famous slogan, "Protect This House." Also, underneath the slogan is the Wounded Warrior Projects' emblem.
According to the website, the Wounded Warrior Projects' mission is to "honor and empower wounded warriors." They strive to raise awareness and enlist the public's aid for the needs of severely injured service men and women, help severely injured service members aid and assist each other, and to provide programs and services to meet the needs of severely injured service members.
Before Sunday's game against the Steelers, several United States military members who were recently wounded in battle will be honored on the field.
The Ravens want to show a national audience the passion and dedication Ravens' fans have for their team by uniting close to 71,000 fans with these towels. They are also encouraging fans to wear all purple to this match-up.