Orioles name chief strategy officer

The Baltimore Orioles today announced that ROSINA LANSON will join the organization as the Chief Strategy Officer, responsible for overseeing corporate strategic planning, data and analytics, and technology to drive multifaceted problem-solving and research in support of the business operations of both the Orioles and MASN. Lanson will serve as a strategic partner to business unit leaders across various departments to drive operational efficiencies, optimize revenue, and achieve strategic plan objectives.

“I’m thrilled to welcome Rosina to our organization. Her extensive experience in sports business strategy, analytics, and operations will provide the club with key insight and guidance to support our long-term growth and impact,” shared CATIE GRIGGS, Orioles President of Business Operations.

Lanson joins the Orioles from Major League Baseball, where she launched and led the club business operations and strategy advisory function, overseeing efforts to leverage data and strategic insights to drive revenue and fan engagement across all 30 MLB clubs. Prior to joining the baseball world, Lanson spent three years at Meta, leading strategic planning and operations for their global sports team. She was responsible for setting the strategic direction for the group across both Facebook and Instagram, helping partners drive audience development and revenue goals through organic content.

Lanson previously spent time with the New York Jets, where she built and led business strategy for five years. In her time there, she oversaw several key cross-functional projects, including Jets Rewards – the team's access control, in-stadium payment, and loyalty program – and club business efforts related to the Jets 2015 International Series game in London.

“I’m honored to join such an iconic organization and be part of something so meaningful to Baltimore,” said Lanson. “I look forward to contributing my experience from across the industry, working alongside the talented team here as we continue to grow and innovate.”

Lanson, a St. Louis native, began her career as a consultant in Washington, DC. She has a degree in History from Harvard University and an MBA from The Wharton School of the University of Pennsylvania. She has a keen appreciation for baseball and gooey butter cake from her St. Louis roots, and currently enjoys international travel, walking tours, and fine chocolate.