The Washington Nationals and AARP today announced a multi-year agreement that makes AARP the Club’s inaugural jersey patch sponsor and an official Community Impact Partner. The AARP logo will appear on all team jerseys during the regular season, Postseason and Spring Training, making its on-field debut Tuesday, July 1, when the Nationals face the Detroit Tigers at 6:45 p.m. In addition to the jersey patch sponsorship, the partnership also includes community activities and activations at Nationals Park.
“When looking for our inaugural jersey patch sponsor, it was important for us to work with an organization that aligns with our values, one that embraces not just the ‘Next Gen Natitude’ on the field and in the clubhouse, but also brings together all generations of Nationals fans,” said Alan Gottlieb, Chief Operating Officer, Lerner Sports Group. “Whether you remember bringing your kids or grandkids to our inaugural season in 2005, or you’re bringing your family to the ballpark for the first time this year, this partnership is exciting for fans of all ages, and we’re proud to welcome AARP to the Nationals family for years to come.”
“Baseball is more than a game — it’s a tradition that connects us across generations,” said AARP CEO Dr. Myechia Minter-Jordan. “This community-based partnership with the Nationals, and seeing the AARP logo on the Nationals’ jerseys, are powerful reminders of the memories we create with the people we love, from attending a first game with a parent to building a future with the next generation. We’re proud to team up with the Nationals to celebrate those connections here in Washington and on the road in every community across the country.”
Beyond the jersey patch, the collaboration is a symbol of the two Washington, D.C.-based organizations’ shared commitment to community. The partnership amplifies AARP’s key pillars of health, wealth and self through a series of initiatives, including the Nationals’ participation in AARP’s Wish of a Lifetime program. The Club will help fulfill wishes for older adults by granting exclusive access and experiences across our shared community, while also using the partnership to support and educate fans of all ages with fraud prevention tools, brain health resources, special content and more.
Through this multifaceted partnership, a multi-generational Nationals fan base can also look forward to special on-site activations, a dedicated AARP Night at the ballpark, player and mascot appearances and more. On-field and in-park signage, as well as digital and social content, will remind Nationals fans and baseball fans everywhere that AARP is “on your team and in your community,” while AARP members will have the chance to enjoy special benefits like early ballpark access, reserved parking spaces and seat upgrades into the PNC Diamond Club at every home game.
The Washington Nationals will wear two different versions of the AARP logo jersey patch during the season – a special red patch on the home white jerseys, and a white patch with red lettering on the remaining four jersey designs.
Excel Sports Management’s Properties division led the search for the Nationals’ first-ever jersey patch sponsor and facilitated discussions between the team and AARP.
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About AARP:
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org/about-aarp/, www.aarp.org/español or follow @AARP, @AARPenEspañol and @AARPadvocates on social media.